…is what the BlackBerry Alliance Program promises to its members. How does this work? Our match2blue BlackBerry team members Lars Michele and Stefan Hofmann were in search for an answer at the BlackBerry Alliance Summit 2010 from 24th-25th November in Berlin. The highlights of this event were the presentation of the BlackBerry PlayBook and some new features, i.e. in-app-payment, carrier billing, super Apps, in the App World 2.0. If RIM realizes all the promised PlayBook features regarding the hardware and QNX, it might even be technically better than the iPad. The fact that the BlackBerry AppWorld gets carrier billing is at least one big advancement to Apple’s App Store.
Of course, one of the main agenda points was the self presentation of Research in Motion (RIM) and the future of the BlackBerry Roadmap. But besides the adulation of the own company, there were some interesting points for software companies regarding the cooperation with RIM. RIM offers alliance partners marketing support if their apps fulfill the standards of the super Apps. And, of course, the event was a good opportunity to socialize. However, there were way more sales and marketing representatives than developers. For an exchange between developers, it might be better to visit the BlackBerry Devcon in Bali Indonesia in January 2011…too bad that this is the most rainy time in the year.