match2blue

The flow of information in the web how it is working nowadays is currently changing drastically and people want to have information in real time. Soon people might not be interested in five minutes time, but they are now so getting that timely data to them is imperative. When the web is all about what people are doing, what they are saying right now, then a different way of handling that data is required. The information flow will become so real-time that traditional search will be obsolete. That’s going to become more and more important on the web generally. The information sources you want, the data will be pushed to you and will become available immediately.

Change is under way to help the web cope with this growth and help some parts of it cope better in a real-time age. The change comes in the form of software specifications known as the Extensible Messaging and Presence Protocol (XMPP). Despite the complicated name, XMPP does a very simple thing. Whereas the web, via HTTP, asks for information on behalf of an individual, XMPP makes sure everyone is told.

German airline Lufthansa has turned to an XMPP-based service for its high-value customers. The technology lies behind an instant messaging application that it provides to its most frequent flyers. “They can use it all around the world where ever they are to ask a question,” said Stephanie Renda, CEO of match2blue which built the messaging application. ”These mobile users expect to receive information at the right time and in the right place,” said Renda. “They do not want to search. The information must find the customer not the other way around.”

Read the full article on BBC Online